Protect your children’s eyes this summer with Vision Express’ new range of kids’ sunglasses
We are now deep in the throes of summertime and hasn’t it been great weather in the UK so far! Hopefully, that means the sun will stay out a little while longer too and we get to enjoy some real Vitamin D for a change.
As much as we love the sun (because we don’t experience it much here in the UK), the summer does come with a warning card, which we all need to familiarise ourselves with, as statistics show that we still do not truly understand how dangerous the sun can be for us in the long-term. There are an estimated 86% (around 11,500 cases) of melanoma linked to too much sun exposure and sunbed use in the UK every year. *
“A tan is actually a sign that the skin has been damaged and is trying to protect itself.” British Association of Dermatologists
Although almost three-quarters of Brits apply sunscreen (51% of these are not applying enough, however), recent research commissioned by Vision Express found that only 7% of us will make our eye health a priority this summer, despite the fact that up to 10% of all skin cancers are found on the eyelid.
So, Vision Express, the leading expert in eye health, has decided to combat this staggeringly low statistic, by not only launching an Exclusive Brands Sunglasses range for kids, Solaris, in time for the summer holidays (starting at just £15 and offer 100% UVA and UVB protection), but they have also put together some great top tips to explain the benefits of taking diligent care of your family’s eyes this summer (you can find these tips below).
“In the lead up to the summer holidays, we often forget the importance of wearing sunglasses and don’t always go that extra mile for our children’s eyes – prioritising sun cream and hats over sunglasses. However, we are confident that the new Exclusive Brands kids’ sunglasses range offer will give customers choice and confidence when it comes to picking frames for their children – especially as we are offering 50% off any second pair of sunglasses.” Jay Ghadiali, Director of Professional Services, Vision Express.
Vision Express has also launched adult Exclusive Brands sunglasses as an alternative to designer glasses and which promises to help Britons take their vision and style seriously. These sunglasses promise high quality and value for money, starting at just £29.
Vision Express’ launch event at Westfield (White City)
On Saturday 27th May, the whole family (hubby, our two five and six-year-old boys and I) headed over to Westfield in White City to celebrate the official launch of the new Vision Express ‘Exclusive Brands’ sunglasses range for kids, to experience the frames for ourselves and receive our complimentary eye consultation. I am a glasses and contact lens wearer and our 6-year-old has just started wearing glasses for short-sightedness and astigmatism (like me). The other two were 20/20 when they arrived at the launch and after a day of pre-screenings and eye tests, it was found that hubby is slightly long-sighted and needs glasses for when he is staring at the computer screen all day. Luckily our 5-year-old’s eye sight still hasn’t changed, however, considering our family history where both my dad and hubby’s dad are around -11.00 (short sighted), we are not going to hold our breath.
During the launch, we got to intimately know the friendly and hospitable Vision Express staff at Westfield and the very dynamic and beautiful Gemma Sheppard, one of the leading fashion stylists around today, who really knows her stuff when it comes to styling to impress. Gemma is the celebrity stylist for X Factor and brand ambassador for Vision Express and Nu Skin and she kindly offered her services at the launch to help the boys pick out a pair of sunglasses from the new range that not only protects their eyes from the sun but makes them look darn cool whilst doing so.
To fill the time between four pre-screening and health checks, as well as four sight tests, the boys got to enjoy running around the shop floor with beach balls and other summery beach props.
The pre-screening, health check and eye tests took the best part of the day, but I was very impressed with how thorough the opticians were when checking all four sets of our eyes. The eye machines have really come a long way since I was a child and you can even now see a picture of the back of your eye in detail!
Whilst I was having my own eye test, the boys were sitting with Gemma and enjoying their time selecting a range of sunglasses to try on, as well as prescription frames for Aron. The boys picked vibrant sunny colours and Aron settled for very cool purple frames and pink sunglasses (all praise to Aron for not being limited by gender stereotype.)
My own prescription had changed very slightly, so I was generously offered the chance to try on some frames for myself and experience my very own celebrity consultation. I was very impressed with Gemma’s decisiveness. I am the opposite, often faltering under the pressure of making decisions when it comes to personal style. Gemma picked out ten frames from the shelves in a flash and asked me to try them all on, to which she then filtered to a ‘yes’, ‘no’ or ‘maybe’ pile. I then tried the ‘maybe’ glasses again and was asked to decide myself. We got it down to three frames and I was permitted to choose two, one, which Gemma advised was for an ‘office-style-during-the-day-school-drop-off-and-pick-up’ look and the second was for the ‘night-time-with-zhooshed-hair’ look, as Gemma described it and which I modelled by taking my ponytail out and ‘zhooshing’ my hair.
If all encounters were as glamorous and as decisive as the consultation I had with Gemma, then I think you would see people flocking to the door because the experience felt so VIP and personal that it makes the entire process of looking after your eyes – from pre-screening to choosing your frames and sunglasses – a lot more enjoyable and fundamental.
After the consultation, hubby got his chance to try on frames, which he was very excited about, as he has never worn glasses before, while the boys posed in front of the new sunglasses collection. Aron was in his element with his new pink sunglasses.
Amongst all the fun we had during the hours spent at Vision Express, we found the leading opticians to be very approachable, knowledgeable and patient when explaining the pre-screening, sight test and frame consultation, especially with the kids. I found the Westfield branch to be fully equipped to deal with any sort of issues related to eye health and would thoroughly recommend them when booking an appointment. But, all fun aside, it is important to understand that parents must pay attention to their children’s eye health and do what is necessary to prevent any issues occurring later.
So, how do you know which sunglasses are suitable for your child? Here are Vision Express’ top tips for staying safe in the sun.
Vision Express’ top tips for staying safe in the sun
Full UV protection when purchasing sunglasses.
When buying sunglasses, it is important to ensure that they contain 100% UVA and UVB protection. Children require full protection as their larger pupils let more light in
Fitting the Frame
Frames should fit well on children and not be able to peep over the top
Great for active lifestyles
Durable designs mean they’ll look great whatever they’re doing. Bands can be worn to keep sunglasses on, particularly good for active children
Value for money
Children’s sunglasses are only £15
If you would like to book the family in for a sight test, please visit https://www.visionexpress.com/book-eye-test/ for more information.
Vision Express event slideshow
We took so many pictures at the event, so please check out our slideshow on YouTube, which also shows Vision Express’ new sunglasses range and other designer frames that they stock:
* Thank you to Vision Express, Launch and Gemma Sheppard for a wonderful experience at Westfield and the complementary frames and sunglasses. All opinions are 100% our own
* Cancer Research UK. Sun and UV facts and evidence – Preventable cancer stats. www.cancerresearchuk.org/health-professional/cancer-statistics/risk/prev… Published 2014.
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