Amazon UK Prime Day is here – and will last 48 hours!

Amazon Prime Day 15th and 16th July

Parents, do you remember what it was like back in the day when we had to time our shopping runs according to when the shops were open, which would normally be until around 5 pm? Remember the stress of running out of nappies at 11 pm and not knowing where to send your partner to get some more in the middle of the night?

Prime Day 2019 will feature more than one million deals globally, including the biggest ever Amazon UK Prime Day deals on Alexa-enabled devices! Stay tuned for more information and don’t miss out on these great savings!

We all rejoiced when stores stayed open for 24 hours. We’d drive up in our jammies and overspend so we wouldn’t have to do the drive of shame to the shops at 3 am to get milk again…

Thankfully, those days are over and the new world of convenience is ensuring that we don’t have to drive anywhere – or even leave our house to shop anymore. In 1994, we were blessed with the giant of all shopping experiences, Amazon, which is an extremely smart and innovative shopping search engine that offers countless deals and discounts on hundreds of thousands of products every day, which are delivered straight to your door up until 9 pm.

Amazon Prime

Amazon has grown with the times and in 2007, they recognised that users needed items quicker than the 2-day plus delivery period and so introduced Amazon Prime, which is a paid membership (you can sign up for a 30 day free trial here and then pay £7.99/month thereafter) that offers even better deals that can be delivered the next day and even the same day on some purchases, if ordered early enough.

And, if that wasn’t enough for you, Amazon wants to keep giving.

Amazon Prime Day!

“Get ready as we pull back the curtain to reveal exclusive products, special performances and two full days of phenomenal deals this Prime Day.”

Jeff Wilke, Amazon CEO Worldwide Consumer.
Amazon Prime Day 15th and 16th July
Surprise delivery! Amazon announces its 2019 Prime Day sale on the roof of its headquarters in London, UK. Prime Day 2019 will be a two-day parade of non-stop deals starting at 00:01hrs on Monday 15th July. For the first time, the deals event will run for 48 hours, offering Prime members two full days of the best in shopping, savings and entertainment. For more information visit Amazon.co.uk/PrimeDay.

How does Amazon Prime Day work?

This year Amazon Prime Day UK Prime members are going to have access to more than one million deals around the world during Prime Day, with limited-time Amazon Prime specials, never before seen entertainment, and exclusive launches, which will be revealed very soon! And, for the first time ever, Prime Day will run for 48 hours, which is two full days of amazing savings for the family on the best shopping and entertainment products Amazon can offer.

When does Prime Day start?

Prime Day hours will start at 00.01am on Monday 15th July and will run for 48 hours, until Tuesday 16th July.

With literally thousands of top Prime Day specials happening every five minutes across all the various categories that Amazon Prime has to offer, you will find something for everyone.

Prime day is only exclusively available for Prime members, so if you haven’t done so yet, I would strongly suggest that you give Amazon Prime a go now before you miss the start of Prime Day. You can enjoy a 30-day trial and after that, it is just £7.99 per month thereafter. On top of enjoying quicker deliveries and greater deals, Amazon offers other benefits, like exclusive content from Amazon Music, Amazon Prime Instant Video and Twitch Prime exclusive Prime Day with some surprise announcements from some of the world’s top talent. Up until 18th July, Prime members can receive 50% off when you rent or buy blockbuster movies, including Bohemian Rhapsody, Mamma Mia!, Here We Go Again, Spider-Man: Into the Spider-Verse, Bumblebee, and Venom.

Enjoy featured lightning deals on Prime Day

New to Prime Day this year are featured Prime Day Lightning Deals, which include slashed prices on top brands. Many Lightning Deals will have limited quantities and sell out fast so Prime members should check in regularly to view new deals that are launched over the 48-hour Prime Day period. Lightning Deals will include some of the most exciting products of the year, so don’t miss out!

You can receive some great deals from Prime Day now!

Some deals are happening right this minute, with new deals going live throughout the lead-up to Prime Day. Top deals available exclusively for Prime members to pre-order from today include L’Oreal’s first reusable sheet mask; new SS19 charms from Thomas Sabo jewellery; and the first-ever Alexa-enabled musical keyboard from Rockjam.

If you’re like me and you’d like to support small and medium-sized businesses this Prime Day then you can use Amazon Storefronts, Amazon Handmade, Amazon Launchpad and more. Prime Day is massively beneficial for these businesses with over $1.5 billion dollars in sales made globally.

The best ways to shop on Prime Day

Watch a deal

The Amazon App will allow you to watch a deal early, so the easiest way to track and shop for these limited time Lightning Deals while you’re at home or on the go is to set up deal alerts on the Amazon App. Visit www.amazon.com/app from your mobile browser to get started.

Alexa Shopping

Alexa can help you find Prime Day deals more easily. All you need to do is ask Alexa, “What are my Prime Day deals?” and Alexa will let you know.

Shop deals on everything you’re into

You can find deals that are organised by popular interests, including TVs, Home Entertainment and Smart Home, Kids Corner, Video Games, Amazon Devices and much more

Search Deals

You can search for Prime Day deals by using the main search box at the top of Amazon’s main page.


You can shop for deals directly at smile.amazon.co.uk and find a vast variety of deals, but with the added bonus that Amazon will donate a portion of eligible purchases to the charity of your choice. Customers can choose from more than ten thousand charitable organisations around the UK.

Create a Wish List

You can add items to your Wish List and receive notifications if your top picks are included in a deal.

So, if you haven’t done so already, make sure you sign up or start your free trial of Prime any time before or on 15th July by visiting amazon.co.uk/primeday, to benefit from all these amazing Prime Day deals this year! Plus, Amazon is offering £20 off a year of Prime when you switch to celebrate Prime Day – so it’s only £59 for the year! You’ll make back that money in no time with the amazing savings that are on Amazon Prime right now!

Some Prime Day deals you can enjoy now

Prime Day is 15 & 16 July
Play in the Twitch Prime Crown Cup (Saturday 13 July 6:00pm to 10:00pm BST)
Rent movies for £1.99 (exclusive to Prime members only)
Rent movies for just £1.99 (instead of £4.99)
Switch to a year of Prime for just £59 - normally £79
Switch to a year of Prime for just £59 (£20 saving! Offer ends 16 July)
30% off Anker SoundCore 2 Portable Bluetooth Speaker
30% off Anker SoundCore 2 Portable Bluetooth Speaker (£27.99)
Echo Show. £79.99
Buy an echo show for just £79.99! (RRP £179.99)
Watch celebrities compete live.
Watch celebrities compete live on July 12th, 13th and 14th!
Prime Day Concert. Watch now, only on Prime Video.
Prime Day Concert! Watch now only on Prime Video!
20% off Amazon brands
20% off Amazon brands!
Save up to 40% on Amazon fashion brands
Save up to 40% on fashion from Amazon brands!
Save 30% on everyday essentials by Amazon brands
Save 30% on everyday essentials by Amazon brands!
20% off Amazon furniture brands
20% off Amazon furniture brands!

For more awesome deals that you can benefit from right now, click on the link below and start saving money on your favourite products!

Make savings now!

Stay tuned for more updates in the lead up to Prime Day via social media. I will be tweeting new deals as they happen over on my Twitter page, @M_Diaries and on Facebook here. Happy shopping!

*Sponsored Feature Post with Amazon*

*Contains Affiliate Links*

Leyla Preston (603 Posts)

Leyla Preston is the owner and Editor of Motherhood Diaries global magazine for parents. Leyla is a busy mother of two even busier boys; Aron, 8, and Aidan, 7. When Leyla isn’t feeding, managing a gazillion tasks or cleaning the infinite mess at home, she is busy working on this magazine and a new cooking channel coming very soon – no rest for the wicked!You can follow Leyla on Twitter (@M_Diaries) or join the busy Motherhood Diaries Facebook group where all mums get together and share stories and solutions with one another: https://www.facebook.com//groups/motherhooddiaries/